VeraFolyo® Proprietary Merit Ranking System

1. Why we built it

Too many vendor directories follow a “pay-to-play” model — visibility and prominence bought, not earned. That model tends to favour those who spend most, instead of those who serve best. With our Merit Ranking System we flipped the script: we reward documented results, transparent practices and verified trust.

2. What makes it “proprietary”

Our scoring model is built in-house: it blends algorithmic analysis, data-verification and human oversight.

Every vendor profile is assessed across multiple pillars (see next section), each containing measurable and verifiable factors.

While the exact formula is confidential (to protect its integrity), the broad categories and intent are fully transparent for vendors and couples alike.

3. Key pillars of the system

A. Trust & Profile Quality

Vendors who verify their business identity, maintain a complete and up-to-date profile (photos, services, FAQs, about section), and showcase real wedding-work are rewarded.

B. Reputation & Experience

We factor in reviews (verified via bookings or client evidence), quantity + quality of feedback, years-in-business, and consistency of performance.

C. Future-Ready & Additional Signals

We’re constantly evolving the system — upcoming enhancements include portfolio authenticity vetting (to guard against generic/stock imagery), industry-recognised awards, and external reputation indicators (for example from Google Business Profiles).

D. Integrity & Penalties

For the system to work, integrity matters. Activities such as misleading clients, recurring complaints, or fake reviews will lead to ranking penalties or suspension.

4. What it means for couples

When you see a vendor ranked highly via our system, you can trust that the vendor:

• Has verified credentials and identity.
• Has a well-maintained profile with clear services and quality imagery.
• Has been reviewed by actual clients and delivered consistent results.
• Has been evaluated in a system that favours merit, not marketing spend.

5. What it means for vendors

For vendors who join VeraFolyo, the Merit Ranking System gives you a path to better visibility by:

• Encouraging completion and upkeep of your profile.
• Rewarding genuine client reviews and quality service delivery.
• Providing a level playing-field where you can compete based on merit, not ad budget.
• Offering a transparent framework (you know what aspects you’re judged on, even if the exact weights remain proprietary).

6. Our commitment

We’re committed to keeping the system fair, evolving it with industry trends, safeguarding vendor authenticity, and giving couples a trusted marketplace. The Merit Ranking System is part of that commitment — it’s not just a ranking, it’s a reflection of real-world service, verified excellence and ongoing accountability.

Note: The VeraFolyo Merit Ranking System is proprietary and may be updated from time to time as our platform evolves. Rankings reflect performance under the current model and may not be fully comparable across version changes.